Laneway Gin Website Design
With the growing spirits market Laneway was in need of a new website; one that could engage and interact with consumers.
The Scope: Re-design a website for Laneway Gin.
My Role: Lead Designer
Tools: Adobe Photoshop, Figma
Outcome: Laneway Gin won a Web Excellence Award for a luxury gin website design.
The Problem
Laneway’s website was a landing page showcasing their 3 types of gun and liqueur. Laneway is looking for a new interactive solution to display their luxury products.
Project Goals
1. An interactive website users can discover the products.
2. A focus on imagery to showcase its’ luxury.
3. A friendly user experience which will give users opportunity to come upon the diverse offerings of Laneway and drive conversion.
