Museo Slab - Type Specimen
Museo Slab was created in 2009 by Jos Buivenga. The slab stems from the original Museo which was created a year prior due to Buivenga’s daydream about the letter U. Buivenga went onto make a sans serif but had design issues with the slab. After a radio interview, Buivenga’s interest was sparked and he was able to finish Museo Slab.
The Scope: Create a type specimen for Museo Slab.
Timeline: 2 weeks (January 2020)
My Role: UI Designer
Tools: Adobe Photoshop
Project Goals
1. To create an app that represents the board games we currently have
2. To create an app that will be engaging for the children and the parents
3. To create an app that will be played by children from junior kindergarten to gr 5
The Problem
Currently, parents often lack the time necessary to support their child with their school work. And subject specific educational tabletop games engage students but are costly, cumbersome and time consuming to learn.
THE PROCESS
Inception Diagram
The inception diagram is to visualize how I would design for my goal while taking into account the mood I wanted to convey and the visual language. For this type spec, I wanted to create a landing page that is optimized and showcases Museo Slab’s origin, glyphs, pairing ability, and used cases with the goal in increasing conversions.
Mood Board
Brand names with bold impacts on the public such as PINK and Playboy were slab fonts. This slab can also be found in “children’s” carnival signs; however, Toronto’s Carnival, Caribana, was a huge inspiration. The bursts of colour you see on the costumes on the ones that play mas really drive home the point of friendly, bold, and confident. Therefore, I knew I wanted pops of colours as seen in there feather backpacks as well as colour gradients. I was not going to use feathers but I did want to add organic to the linear.
Design
1. A ‘Z’ pattern design to encourage the customer to keep reading.
2. Consistent background elements (lines through the entire design and oversized circles) that encourage scroll.
